Google Ads Specialist (PPC Executive)
Posted 1 month ago
We are looking for a result-oriented and analytical Google Ads Specialist (PPC Executive) to join our digital marketing team. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing Google Ads campaigns to generate high-quality leads and maximize return on investment (ROI). The candidate should have hands-on experience with Google Ads, campaign optimization, keyword research, and performance analysis.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, and Remarketing networks.
- Monitor campaign performance and implement strategies to maximize ROI and lead generation.
- Conduct keyword research, audience analysis, and competitor research to improve campaign effectiveness.
- Generate quality leads through well-structured PPC campaigns.
- Track and analyze campaign performance using Google Analytics, Google Ads, and other marketing tools.
- Prepare regular performance reports with actionable insights and recommendations.
- Optimize ad copies, bidding strategies, audience targeting, and landing page performance.
- Work closely with the design and content teams to develop compelling ad creatives and landing pages.
- Continuously identify opportunities to reduce cost per lead (CPL) and improve conversion rates.
- Stay updated with the latest Google Ads features, industry trends, and best practices.
Mandatory Skills
- 1–3 years of hands-on experience managing Google Ads campaigns.
- Strong understanding of PPC advertising, keyword planning, bidding strategies, and campaign optimization.
- Experience with Google Analytics, Google Tag Manager, and conversion tracking setup.
- Good understanding of SEO principles and digital marketing concepts.
- Proven ability to optimize campaigns and improve lead generation performance.
- Strong analytical, reporting, and problem-solving skills.
- Excellent verbal and written communication skills.
Preferred Skills
- Prior experience in the Travel or Tourism industry.
- Working knowledge of Meta Ads (Facebook & Instagram Advertising).
- Understanding of landing page optimization, lead funnels, and conversion rate optimization (CRO).
- Experience with A/B testing and audience segmentation.
Qualifications
- Graduate in any stream.
- Google Ads Certification will be an added advantage.
- Immediate joiners will be preferred.
What We Offer
- Competitive salary package.
- Opportunity to work on high-impact digital marketing campaigns.
- Career growth and learning opportunities.
- Collaborative and performance-driven work environment.
Apply Now
Interested candidates can share their updated resume at:
dynamichiresolutions@outlook.com
📞 8510004806 | 8744008593